Sandy Explains the Power of Askology

"Once a person understands the thought process of potential donors, they can shift their behaviours to touch on subjects that the donor truly cares about."

Sandy Mackenzie is the top ranked Philanthropic Sales expert in Toronto and the founder of the Askology Group.

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How Askology Courses Work

Expert training on human behaviour helps provide clarity into how prospects and donors think, what their decision process looks like, and what is most likely to drive their behaviour. Once a person understands the thought process of potential donors, they can shift their behaviours to touch on subjects that the donor truly cares about. A great philanthropic salesperson (aka fundraiser) will always be a great listener. They will take the time to listen to their prospect to identify their pain points. The pain point can then become the crux of the solicitation pitch. By explaining how our charities product or service alleviates that pain, a donation becomes all that much more likely. Askology utilises this same logic with charitable organisations by helping organisations understand the causes that their potential donors genuinely care about.

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Askology Pulls On All Aspects of Human Nature

Philanthropic sales can only improve when the philanthropic sales professionals asking for the donations understand who they are speaking to. Askology helps individual fundraisers and helps philanthropic organisations craft content in all areas that resonate with their target audience. For instance, many organisations will spend a lot of money on driving leads to a donation page online. If that landing page doesn’t appeal to the person who views it, the money spent on acquiring that lead was lost. However, if the perfect question can be utilised as the header, attention can be garnered, and a lead will turn into a donator.

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Method = Proven

Advancements in neuroscience research continue to unlock information that helps us understand human behaviour. Almost 95 percent of decision-making is made subconsciously. This is incredible. Through scientific research, Askology has helped countless charities in their quest to bring in increased revenue numbers. Be sure to follow Sandy MacKenzie for future posts, as he will share some tips and tricks on questions that can help sales reps in any industry.